Released on = March 29, 2007, 3:32 am

Press Release Author = Shushmul Maheshwari

Industry = Media

Press Release Summary = Enterprise Strategy Group, an IT analyst firm, predicts the
staled PC security market is about to experience a transformation as the security
needs of customers are fast changing.

Press Release Body = Enterprise Strategy Group (ESG) conducted a survey on 206 IT
security professionals and compiled the results in a report, Desktop Security at the
Crossroads. The survey found that respondents see very little or no distinction in
anti-virus, anti-spam, or firewall solutions. The research further points that users
are developing interest in more than simple 'one-size-fits-all' security.

ESG says the 'one-size-fits-all' desktop security has become obsolete now. It
suggested security vendors to customize their potential PC security items as per the
needs of particular market segments rather than developing generic security tools.

Jon Oltsik, the report's author and a senior analyst at ESG, in a statement to
eChannelLine published on March 15, 2007, said, "The PC security market is rapidly
moving toward specialized products and market niches".

\"We are already seeing bundled products for small businesses and consumers and ESG\'s
research indicates that this trend is just beginning. This will certainly change the
fundamentals in this marketplace as it impacts the way these products are designed,
priced, marketed, and sold".

Other findings of the study show far more firms declared they would probably change
their PC security vendors than to stick to present associations when their security
subscription expire. Over 75% of the enterprises are analyzing the Microsoft
Forefront desktop security, planning to analyze it, or are ready to do so.

Oltsik counted two active market factors at play - increased competition,
particularly from Microsoft and altering security needs and threats. An integrated
pack of anti-spyware, firewall, and anti-virus is not adequate for a major part of
the market but dissimilar sectors do need dissimilar protection.

According to the RNCOS report "IT Security Market Worldwide (2006-2007)", PC users
are attracted to security products that provide a high level of protection against a
rising number of sophisticated and targeted attacks. The quantum of security product
offerings has gone beyond the original boundaries of security applications from the
anti-virus to innumerable others, including VPNs (Virtual Private Networks), AV
(Anti-virus) applications, intrusion detection and prevention systems, UTM (Unified
Threat Management), and email/spam gateways.

The market research report gives a comprehensive overview of global IT security
market and dissects the potential of various newly developed security products (like
SSL VPN and UTM) in detail with focus on their presence in different countries, and
future prospects. A rational approach has been adopted to sketch out the driving
forces, opportunities and challenges prevailing in the market.

About RNCOS E-Services Pvt Ltd.:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM047.htm
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Contact Details = RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
info@rncos.com